Five Strategies for Successful Networking

    “It’s not what you know but who you know.” This adage is particularly true for building product manufacturers. In Dodge’s new e-book, you’ll learn the best networking strategies to get the attention of people who specify, select, and purchase products. Find out how to generate new leads, deepen connections with existing contacts and keep your fingers on the pulse of the industry — so you can deliver more relevant services and grow more business. Here are a few of our favorite tips:

    • Be gracious: Always thank people for keeping you in mind and sharing information about you with others. What goes around, truly comes around!
    • Listen for clues: Calls are wasted—or worse, resented—when clues are ignored. A polite, “It sounds like today might not be a great day to talk, is there a better time this week I could call?” can go a long way.
    • Be consistent: Whether by phone, email, or mail, make sure you are conveying a consistent message and personality.